Why start a Text Marketing program?

The 5 "R's" of Text Marketing

RANGE REACH RELEVENCE RESPONSE REVENUE

• RANGE OF USE

  Mobile marketing can be used for a wide range of purposes: announcing new product, one-day specials, new store openings, special events, etc. Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

• REACH

  There are now more than 257 million data-capable devices in American consumers' hands, and American send an average of over 200 text messages per month according to the CTIA Wireless Association. These numbers are growing 50% annually!

  Text messaging continues to be the most widely used global data application with 2.4 billion active users, or 74% of all mobile phone subscribers, sending & receiving text messages on their phones.

• RELEVENCE

  People who subscribe to your SMS Marketing program do so because they like your product. These subscribers are asking you to provide them with your promotions. They want you to give them reasons for buying your product. Offers that are sent to your SMS Marketing program subscribers are delivered in a timely fashion. No more receiving email coupons that have expired.

• RESPONSE

  Response rates for Text (SMS) Marketing have been proven to consistently outperform all other marketing media, some rates as high as 70%.

  As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaigns.

• REVENUE

  SMS marketing campaigns can help you increase sales in a variety of ways. SMS can be used to drive sales instantly through couponing and sales offers. Mobile coupons can be sent to customers to redeem in store. Specific point of sale promotions can provide keywords for consumers to text in to a short code to receive a special offer or discount at the point of sale. Text coupons can increase sales instantly as cell phones are carried by consumers almost 24/7 and text messages are almost always opened -- so an excellent sales offer can quickly turn into excellent sales results!

Easy to Get Started

HandStorm's Text (SMS/MMS) messaging application is the foundation for all SMS services and is used to create, manage and launch mobile marketing campaigns. The services are designed to activate both digital and traditional media, enable brands to drive consumer behavior, and develop more intimate relationships with consumers anywhere. Clients capture text subscribers within days of signing up with our service, and are seeing results within the first month.